Breaking From Tradition
Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.
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What’s happening now is that we’re able to attract authors by selling more copies. We can do a small, offset printing to start off with and fill in with digital printing. Instead of doing a reprint, we can just fill in with the on-demand. It’s opened a lot more doors because it’s easier to go from one method to the other.
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Peter Beisser
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