Breaking From Tradition
Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.
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What are traditional book publishers not doing so well in your eyes?
Driscoll: I think traditional publishers are giant machines that are made to push books into bookstores, and then they hope that they sell. That model is changing. People are going to other places to get their books now. Publishers realize that. … But publishers are slow to adapt to a whole other method of distribution. For a niche audience, you can sell directly to them. It’s still a very best-seller [based] market, and I think [traditional book publishers] are losing a lot of opportunities for a lot of really good books. That’s our opportunity at iUniverse.
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