Breaking From Tradition
Susan Driscoll, CEO and president of iUniverse, on adapting to an industry in flux.
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How does iUniverse’s relationship with Barnes & Noble work and what are the benefits of that relationship?
Driscoll: It’s a strategic alliance. [Barnes & Noble CEO] Steve Riggio is the chairman of our board. We get a lot of support from Barnes & Noble. We learn a lot from them. It’s a really positive relationship that’s allowed us to put books into stores.
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