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Toolan: To me, the key word in this question is "equitably." There is no question in my mind that in the short run, in a perfect world with only one supply net, the big winners in this game are the Suppliers. I saw a study a couple of years ago from a large printer that 25-to-40 percent of the cost of producing books was wrapped up in administration, sales and customer support. E-commerce done correctly should significantly drop those costs. The main advantage to the customer is if the supplier is willing to use those savings to negotiate prices that are better than their competitors.
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