"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
And our ambition this year is to expand certification, really emphasizing not just that the integrity of the data model to support product information is important, but the data you put in that model matters—so also focusing on quality of data as part of the certification program, and working conservatively with publishers small and large so we can provide scorecards against their current data models, help them improve it, drive certification and make folks understand we don't create incentives. That's not what BISG is about, but to be able to work with them so that they understand the value of managing this kind of data, that there is an absolute [return on investment] for the publisher, large and small, in managing this data. Frankly, you sell more books and you get more attention if you manage your data well. And for the retailer and distributor, clearly the ease at which a book can be inserted into the channel, especially in an environment of growing complexity in these channels, is really critical.
- Companies:
- Wolters Kluwer
- Places:
- United States