"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
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It really isn't about technology. [It's about] how our customers', readers' … behaviors were driving change into our business. … If you don't think very deeply about … how users use content … and how we even organize content, categorically, to support that, then your business as a publisher will be deeply impaired. …
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- Companies:
- Wolters Kluwer
- Places:
- United States
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T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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