"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
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But, moreover, we're already kicking off the second wave, so that we can trend this data and interview this panel again. ... My guess is that this will be an ongoing research study for us, as we want to build a fund of data—concrete, actionable data around behaviors and this controversial and often-misunderstood market. …
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- Companies:
- Wolters Kluwer
- Places:
- United States
E
T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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