"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
So our mission is certification, education, evangelizing the importance of … data [quality] moving forward. That's a top initiative and, I think, looking at it strategically, the first of other kinds of certification programs that we'll want to be working on in the future.
Extra: Publishers currently are unable to track inventory and sales on digital items that are sold via retail the same way they can with print products, and have to rely on retailers for that information. Is this an issue BISG is working on?
Lubeck: Three weeks in, I can tell you this: This is a critical issue for us. … We're not going to own that; this is a collaborative effort. … It's about collaboration around these key issues across a wide landscape of stakeholders both in the United States and worldwide.
- Companies:
- Wolters Kluwer
- Places:
- United States