"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
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Extra: How will your technology background assist you in your new role?
Lubeck: ... I started my career in book publishing ... in editorial. And my own educational background is not in technology; I was an English major and also majored in romance languages. So I came to publishing with a deep love of content, ideas. My view of publishing is: It hasn't changed, no matter how volatile our marketplace is, no matter how invasive new technologies may be. It's still … acquiring a great idea, adding value to that idea and then making sure it has the biggest impact on the audiences that need to get it. …
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- Companies:
- Wolters Kluwer
- Places:
- United States
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T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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