"The Future of Our Business ... Is About Data": A Q&A With New Industry Study Group Executive Director Scott Lubeck
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It's the first data, research-driven study of this kind. … I think this is probably the first baseline-level setting of this information with regard to book buyers. … We've made it available both as a summary analysis ... [and through] the raw data itself so that our members and others ... can ... slice and dice it.
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- Companies:
- Wolters Kluwer
- Places:
- United States
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T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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