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Digital printers will complement, not replace offset printers, according to Hamilton. While offset will remain the dominant print method, digital printing will grow in importance for "end-of-life titles, university press, and print-on-demand," Hamilton says.
Publishers will print on-demand with digital technology more frequently to reduce the risk and cost of large-volume printing for unproven authors and secondary runs. Sensitivity to the cost of returns and warehousing fees will prompt publishers to rely on short runs more than ever before in 2005.
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- Companies:
- Adobe
- Amazon.com
- Apple
- Association of American Publishers
- Banta Book Group
- Banta Corp.
- ColorCentric Corp.
- ContentGuard
- Eastman Kodak, Kodak Versamark
- IBM Corporation
- InfoTrends / CAP Ventures
- IUniverse
- Lightning Source Inc.
- Lulu.com
- Managing Editor Inc.
- Microsoft Corp.
- Muller Martini
- On Demand Machinery LLC
- People Magazine
- Quark Inc.
- WoodWing Software
- Xerox Corp.
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