Pick a Title, Any Title
Tips for increasing your chances of success with new-title acquisitions.
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O.J., oy vey
One thing most seem to agree on is that the O.J. Simpson book “If I Did It,” purchased by former HarperCollins imprint ReganBooks, is a cautionary tale to learn from, not to repeat.
Baldwin, whose company published international best-selling author Naomi Wolf’s “End of America,” says, “Obviously some publishers are in this business [only] to make money, but there’s always supposed to be at least the appearance that you’re trying to do something of quality. This book breaks that trust with the book buyer.”
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Eric Butterman
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