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Blogs can bump up sales
Armato says books that have pre-existing blogs related to the book’s subject can help ensure more sales and will be getting more of his attention. “We had a book on breast cancer, and the related blogs raised the purchase of the book substantially,” he says. “It causes us to pay more attention to whether there’s a strong grass-roots set-up in the fields we want to publish in.”
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Eric Butterman
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