Pick a Title, Any Title
Tips for increasing your chances of success with new-title acquisitions.
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Think long-term
As important as considering a book’s uniqueness and longevity, as well as
the author’s media-friendly nature and potential for grass-roots marketing, is being mindful of the direction you
will give your salespeople for your new titles. Stocke says one of the larger
mistakes is not thinking long-term.
“You have to find a book that salespeople will be able to stick with into the sell-through proposition and in many cases building a book and the author,” he says. “Too many publicity programs give up on backlists because they’re always being handed a new front list—don’t do that to them.”
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Eric Butterman
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