Pick a Title, Any Title
Tips for increasing your chances of success with new-title acquisitions.
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Don’t be too independent
Armato says that while some niche books can still be publicized well by independent bookstores, he feels you can’t rely on the mom-and-pop shops to sustain enough drive these days for new titles and need to consider this in your sales options when selecting new titles. “Indie stores used to launch and talk about the books that were harder to sell,” he says, “but it’s just not that way anymore. It’s a great loss to the culture, but you have to move on. I’m in Minneapolis, and the Ruminator independent bookstore was a huge part of book sales and that’s gone by the wayside. I find myself traveling to New York and San Francisco because they have the inventory.”
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Eric Butterman
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