Pick a Title, Any Title
Tips for increasing your chances of success with new-title acquisitions.
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Rather than creating a direct incentive program for long-term selling, says Stocke, whose company also publishes the highly successful “Fiske Guide to Colleges,” you have to establish it as a part of your company’s sales culture from the get-go. “We always tell our salespeople that they need to keep a close watch on sell-through for six months to a year after publishing the book. That’s at a minimum.”
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Eric Butterman
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