Pick a Title, Any Title
Tips for increasing your chances of success with new-title acquisitions.
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Baldwin agrees that independents will be a smaller part of a new title’s campaign, however, if you choose the right books and the right stores, they can still be major allies. “Find the stores that have unique events and a mission, not just selling and that’s it,” she says. “They need other ways to bring people in to make up for their higher prices, but when they succeed, the customers are very loyal. You don’t have to give up on them for the initial push and spreading word-of-mouth.”
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Eric Butterman
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