14 Tips for Making the Most of Your Multichannel Marketing Campaign
Today’s marketing landscape presents an array of opportunities for book promoters. Here’s how to make sure you’re getting the most from your campaign.
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3. Tap online communities and searches. Peter Costanzo, director of online marketing for New York City-based trade publisher Perseus Books, suggests mid-sized publishers like his own company should “leverage the reach of online communities like MySpace and Gather.com, as well as Google Book Search and soon Windows Live with rich, creative content that not only resonates with targeted audiences, but that also attracts new readers by making sure the content provides added value.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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