14 Tips for Making the Most of Your Multichannel Marketing Campaign
Today’s marketing landscape presents an array of opportunities for book promoters. Here’s how to make sure you’re getting the most from your campaign.
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6. Be targeted with e-newsletters. “A lot of publishing companies bother people with endless e-mails,” says Deborah Shine, publisher of Star Bright Books, Long Island City, N.Y., which publishes children’s books. “I think there comes a point where that can have a negative effect.”
Costanzo says his company has a strict opt-in-only policy and that he won’t buy lists from third parties. “We only target people who have signed up to receive our messages,” he says. The policy has led to the company’s unusually high open and click-through rates.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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