14 Tips for Making the Most of Your Multichannel Marketing Campaign
Today’s marketing landscape presents an array of opportunities for book promoters. Here’s how to make sure you’re getting the most from your campaign.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
7. Build a loyal subscriber base. “To build [our] database,” Henson says, “we have run many promotions over the past few years. We have offered book giveaways through outside organizations that are relevant to the title. ... We encourage our customers to sign up when ordering our products and when using our Web site. We do raffles at book shows and exhibits, again for book giveaways, and collect names for our e-zine. We advertise that certain specials and promotions, including book discounts, are only available to our subscribers. We have run blurbs about the e-zine in other health-related e-newsletters.”
0 Comments
View Comments
E
T
Matt Steinmetz
Author's page
Matt Steinmetz is the publisher and brand director of Publishing Executive.
Related Content
Comments