14 Tips for Making the Most of Your Multichannel Marketing Campaign
“Kids love the games, the additional material about the authors, videos and all the different interactive elements online that extends their book experience,” Lisa Holton, president of Scholastic Book Fairs, says.
5. Reach your target audience with interactive tools. “Delaying the Real World”—a book billed as a “Twentysomething’s Guide to Seeking Adventure”—touts the Web site www.DelayingTheRealWorld.com, featuring an e-card, an active message board and continual updates from a fellowship winner blogging from Cambodia. “Considering the demographic, 20-30 years old, the site turned out to be the perfect way to inform and connect with the target audience,” says Costanzo.
Matt Steinmetz is the publisher and brand director of Publishing Executive.