14 Tips for Making the Most of Your Multichannel Marketing Campaign
Today’s marketing landscape presents an array of opportunities for book promoters. Here’s how to make sure you’re getting the most from your campaign.
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4. Extend the book experience online. Making additional content available online further engages the audience, and many are hoping it will pay off in ways publishers have yet to be able to measure. “It’s about making it convenient for the reader as much as anything,” says Laura Mancuso, marketing manager of Berkeley, Calif.-based Tricycle Press—the children’s imprint of Ten Speed Press. “We haven’t really found the Internet to be a great source of money for our business. But we look at it as an extra value we’re giving the consumer.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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