14 Tips for Making the Most of Your Multichannel Marketing Campaign
Today’s marketing landscape presents an array of opportunities for book promoters. Here’s how to make sure you’re getting the most from your campaign.
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8. Maintain a synergistic relationship with other departments. “Online marketing directors and managers for a mid-size publisher should make an effort to have early conversations with editorial, publicity and marketing about what efforts are planned for a book, so that a synergy of URLs, imagery, tag lines, etc., is developed to maximize offline/online awareness,” says Costanzo. “A book jacket, print ad, press release, etc., can really help bring attention to the online marketing on behalf of a title and vice-versa. ”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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