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Axelrod made the tough call. She jettisoned the elaborate jacket used in the first printing, and went with simpler specs: 80 pound stock with a matte film laminate.
"That simulated the look of the first printing," she says. "It didn't have the tactile feel, but it looks similar. We had this [readied as] a fallback in case the book took off. We tested it and knew it would work."
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