Guest Column: Unite Marketing and Publicity
Five ways these key departments can collaborate to maximize a book's success
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Lissa Warren
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In most publishing houses, marketing and publicity are separate departments. And they should be. Even though each is tasked with book promotion, their methods and responsibilities are actually quite different: Publicity reaches the consumer through the media, and marketing reaches the consumer directly. But just because they're different, it doesn't mean the two departments can't — or shouldn't — work closely together. In fact, in this ever-changing marketplace, they need to work together like never before.
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Lissa Warren
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