Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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“The overarching goal for us is not about books and journals or the Web, it’s about promoting knowledge and understanding, continuously adapting to change, and meeting the needs of the customer,” says William Pesce, president and chief executive officer. “You need to give them what they want, and satisfy their expectations.”
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