Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers
The head of strategy and partnerships discusses Oyster’s expansion and the growing value of access models.
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Ellen Harvey
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I think one factor was the growth in mobile devices, smartphones, and tablets coinciding with the growth of ebooks. There was a huge hockey stick there on the consumer side.
I think the second thing from a consumer side was that there was a clear trend that has only grown since then -- consumers really love the access model. The convenience of having content at their fingertips is really powerful for consumers, as shown by Spotify and Netflix, which had already gained some momentum.
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- Companies:
- HarperCollins
- People:
- Matthew Shatz
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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