Strategically Speaking: Outsourcing Your Distribution—The RFP Process Made Simple
A step-by-step guide to effectively evaluating potential partners.
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• Sample contract. You should have your legal advisor review the distributor’s sample contract.
A Service Indicator
A carefully crafted RFP is essential to effectively evaluating the potential value of third-party distribution. The time you invest in it will be time well spent.
No less important is the quality of the bidder’s response; a detailed proposal—one that answers your questions directly and with a minimum of marketing fluff—is a good indicator of the quality of the service the publisher can expect.
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David Hetherington
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