Strategically Speaking: Outsourcing Your Distribution—The RFP Process Made Simple
A step-by-step guide to effectively evaluating potential partners.
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Part One: Your Needs and Expectations
An RFP should have two major sections. Section 1 should contain information about your existing operations and your expectations for your business over the three to five years following the transition to the third-party provider.
The latter is particularly important—especially if you see your organization embracing the operational opportunities presented by print-on-demand (POD) and short-run digital printing. As POD pricing continues to decline to near-commodity levels, printing technology improves and inventory becomes virtual, the demands on distribution facilities will undergo dramatic change—all of which should translate to reduced operating costs for publishers.
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David Hetherington
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