Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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Coping With Copycat Companies
Ripley’s has successfully carved out its niche by what O’Brien calls being a “different company and proudly freaking out families for nearly 90 years.” But in that time a number of like-minded companies have sprung up looking to encroach upon this space.
“There have been some [copycats], but there’s nothing like a brand that has weight,” says Deska.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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