Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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“[What is] interesting [is that] we have a very close relationship with Guinness on the attraction side of the business, because we are their master franchise and run all of their Guinness attractions,” he continues. “So we’re partners on one side of the business, but competitors on the other.”
Finding Ripley Readers
in Foreign Lands
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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