Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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“We are very proud of our heritage, and our ability to survive all of the copycat companies and books that have fallen by the wayside,” adds O’Brien.
“The Guinness Book of World Records” is certainly no fly-by-night operation, though, and it does provide interesting competition for Ripley’s. “Certainly ‘The Guinness Book of World Records’ is our closest rival, but they’re much more limited in what they can do because they need to have world records,” Deska explains. “So if there is some fantastic story about someone who did some fantastically crazy thing, they can’t use it, but we can. So I think the breadth of our material is wider than theirs.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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