Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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Deska makes it a point to mention his budding enthusiasm for Ripley’s foreign-edition efforts. “Foreign editions are really starting to take off for us,” Deska says, noting that the “Believe It or Not!” series is now available in about a dozen countries.
Mint says foreign-edition sales are “approaching 200,000 units in 10 different languages and increasing every year.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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