Believe It or Not, Ripley’s Latest Launch a Hit
Ripley’s also promotes products like “The Remarkable … Revealed” with the help of its non-publishing businesses. “If the museum does a publicity event of its own, our book is always a part of that. And the books are, of course, sold at the museum,” Deska says.
All this publicity is paying off, according to Morty Mint, president of Mint Publishers Group, a sales and distribution company that is assisting Ripley’s with “The Remarkable … Revealed.” Sales of the English version of the first book in the “Believe It or Not!” series totaled 525,000; the second book’s sales jumped to 725,000; and book three’s sales increased to 750,000. In less than a month, sales of “The Remarkable … Revealed” were up 24 percent over first-month sales of the last edition, says Mint.
Matt Steinmetz is the publisher and brand director of Publishing Executive.