Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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“They’ve done very well, and we continue to add countries as we go,” says Deska. “… The [Ripley’s name] is known in some countries, not known in others. [Publishers] want to translate it in some [countries] and not in others … the process is just very interesting. But the content, as we know from our museums, is very well received internationally and has universal appeal.” BB
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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