Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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The New Marketing Framework
These aspects of digital media require a fundamental shift toward a new marketing framework:
This shift has significant operational implications. Among other things, budgets need to be restructured to support the ongoing, direct digital engagement with the marketplace. New areas of expertise will be needed.
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- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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