Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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To provide a venue for this type of social interaction, publishers will need to develop Web presences focused in those subject areas (the so-called "verticals") in which they are especially strong, and to actively engage with their audiences in these communities of interest. These Web experiences need to be more than e-commerce interactions. Audiences demand value from all Web experiences whether or not they actually buy content. Publishers that do not have dominant presences in a subject domain may find it difficult to successfully generate audiences for such a community.
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- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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