Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Even more fundamentally, without the dependence on their traditional intermediaries to the marketplace, publishers may need to reacquaint themselves with actual customers. "Every publisher needs to know how to market directly to the consumer," says Ted Hill, of publishing consultancy THA Consulting. "With [the exception of] a few rare cases, this has become a lost art."
0 Comments
View Comments
- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
Author's page
Related Content
Comments