Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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2. Social Interaction: A key characteristic of digital media is its ability to support social interaction: Audiences can talk back—and talk to each other. The age of social media has challenged many long-held assumptions regarding marketing. Audiences want more than access to information: They want to participate.
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- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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