Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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• Distribution of metadata. Is the distribution of catalog metadata to channel partners the dynamic delivery model we need to replace the print catalog?
Not exactly. While metadata distribution in standard formats such as ONIX is required to integrate with both retail and digital distributors, this data does not "sell" the title in the same way the catalog does. Further, this type of data syndication diminishes the role and value of the publisher's brand and represents a strategic risk for publishers.
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- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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