Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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The shift to this new marketing framework will no doubt be accompanied by growing pains. However, organizations that are able to successfully execute this change will find it easier to sell to the consumer with whom they are already interacting.
Andrew Brenneman is founder and president of Finitiv, a provider of digital content solutions. He has been leading digital media initiatives at major media and technology organizations for more than 20 years. Contact him at Andrew@Finitiv.com.
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