Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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• Print catalogs. Works of art though they may be, annual print catalogs are a poor way to represent publishing activities that occur throughout the year. Woe to the book that does not make the catalog "deadline"—it might have to wait for the next cycle. The print catalog model needs to be rethought to support more dynamic distribution of this information.
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- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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