Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
3. Disintermediation. Traditionally, marketing has reached its audiences through intermediaries: mass-media channels and distributors. Published reviews got the word out, and distributors got the product out. Networked, digital media allows publishers to engage directly with their audiences, without necessarily the need for intermediaries. While published reviews and distribution partners are still critically important, publishers can—and should—directly engage with their customers. If they don't, someone else will.
0 Comments
View Comments
- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
Author's page
Related Content
Comments