Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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Three essential aspects of the digital landscape will redefine marketing's role:
1. Dynamic Delivery: Digital media can be dynamically delivered, enabling both timeliness and relevance of information. Annual distribution of static media—such as printed catalogs—is becoming increasingly irrelevant to audiences accustomed to real-time information access. The annual print catalog production cycle needs to go the way of the daisy-wheel printer.
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- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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