Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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In addition, the division will strengthen its catalog and Web sales efforts under the new plan.
Back on Course
Despite LeapFrog SchoolHouse’s dip in sales, the division has remained an innovator in educational publishing. Today, the company’s multisensory products reach students in more than 100,000 classrooms across the country, with more than 200 interactive-book products and 500 skill cards representing more than 6,500 pages of educational content. LeapFrog’s proprietary Learning Tools are designed to enable teachers to personalize student instruction, assess and monitor student progress relative to state and national standards, and integrate technology into classroom learning.
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