Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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The growth continued in 2004 with $55.2 million in net sales, a 47-percent increase over 2003.
The Decline
Then, in late 2004, the company’s growth spurt came to a halt. The decline started when, according to The Washington Post, “The president of SchoolHouse, LeapFrog’s education division, [Bob Lally] resigned in December after the California company found that he had broken [undisclosed] ethical rules.” The Post reported that Lally’s resignation was related to a company investigation that was launched into the sale of nearly $1 million in educational software to a Prince George’s County (Maryland) school official, whom another LeapFrog employee (who also resigned) was living with at the time.
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