Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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Last winter, LeapFrog SchoolHouse made a number of changes to get the company back on a growth track, including restructuring the organization, hiring a new president and focusing on its strongest segment within the division—PreK-5 literacy. While it’s still early in the transition, the company’s plans for 2008, new partnerships and its recent receipt of a major industry award for quality and innovation suggest that it’s headed in the right direction.
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Jim Calder
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