Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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It is still too early to tell whether LeapFrog SchoolHouse’s transition will be a success in terms of boosting sales. However, the company, with its history of interactive products, seems to have a leg up in the increasingly multimedia world of publishing. In fact, it has started working with several print-based publishers to help them evolve in the digital world.
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Jim Calder
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