Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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The Turnaround
To lead the LeapFrog SchoolHouse division’s transition, the company brought on Mike Lorion as president. In the weeks and months that followed, the division cut its operating expenses in half, primarily through a head-count reduction of approximately 60 people.
“Our strategy to ‘right size’ our expense relative to our business was key for LeapFrog SchoolHouse,” says Lorion. “The result to date has been better-served customers by having a clear focus on our strength, PreK-5 literacy solutions, which serve not only schools who have students in need (to improve their basic reading skills), but have also served the needs of English language learners and special education students.”
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