Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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Marketing guru and best-selling author Seth Godin believes that LeapFrog SchoolHouse hit what he calls “ ‘a dip’—a temporary setback that will get better if you keep pushing.”
“Breaking through that difficult spot isn’t easy, and the only way to do it is to stop most of what you’re working on and focus obsessively on being the best in the world at one thing,” Godin says. “They have to dominate a niche, not be mediocre at many things.”
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Jim Calder
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